What is Salesforce.com ?


Salesforce.com is a cloud based developed software(social enterprise software-as-a-service (SaaS) ) which is developed using force.com.

Force.com → Force.com is a platform as a service (PaaS) that allows developers to create multitenant add-on applications.

salesforce.com is considered the leader  in the market.It serves more than 20,000 customers which represents approximately 400,000 subscriber in seventy countries.

It is a leading provider of social enterprise solution,as well as, enterprise cloud computing. They are main focus is cloud computing which is the use of resource such as hardware and software that, through a n/w , can be delivered to business.

They has taken the aspect of social networking and its incorporated this type of networking into business plan where companies can communicate with employees,partner and management on a real time basis, which has led to the transformation of social enterprises.

Salesforce.com is the primary enterprise offering within the Salesforce1 Platform, and provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events.

Salesforce.com has some inbulit application , objects like Account , Contact , Lead , opportunity , etc and it allow to customize it’s own functionality according to user convenient and you can able to  develop your own applications or if you need any application on demand, you can buy from app exchange.

It is quite famous because of following unique feature,

  1. Salesforce Mobile
  2. Web-to-Lead
  3. Email-to-case
  4. Email Templates
  5. Salesforce for Outlook / Connect for Microsoft Outlook
  6. Chatter
  7. Dashboards
  8. Activity Management

Let discuss one by one..

Salesforce Mobile:

Build enterprise mobile apps connected to your customers data with Salesforce Platform Mobile Services. Leverage the tools, frameworks and APIs you need to build apps for any device. Combine HTML5, native or hybrid apps with rich device features and your enterprise data to create engaging mobile apps.


With Web-to-Lead, you can gather information from your company’s website and automatically generate up to 500 new leads a day.

Your company may already have a registration or other type of page where users enter their contact information. You may also want to create a jump page where prospects respond to a campaign. With a little extra HTML code, you can redirect that information to Salesforce to create new leads.


Email-to-Case can help your company efficiently resolve customer inquiries/Support via email. Salesforce Automatically creates cases and auto-populates case fields when customers send messages to email addresses you specify. we will discuss more about this topic in upcoming post.

Email Templates

Salesforce has some number of predefined email templates so user can use that email template as it is or else can customize templates.

Administrator can able to create and maintain new  templates for defining letterheads, sending outbound email, and generating mail merge documents.

  • Letterheads define the look and feel of your HTML email templates. Your HTML email templates can inherit the logo, color, and text settings from a letterhead.
  • Email templates allow you to send email to contacts, leads, and others using predefined templates.
  • Mail merge templates allow you to create custom documents using the information from your records. For example, you can create a customized thank you letter to a specific lead.

Salesforce for Outlook / Connect for Microsoft Outlook :

Salesforce for Outlook, a Microsoft® Outlook® integration application that you install, syncs contacts, events, and tasks between Outlook and Salesforce. In addition to syncing these items, you can add Outlook emails, attachments, events, and tasks to multiple Salesforce contacts, and view Salesforce records related to the contacts and leads in your emails and events—all directly in Outlook.

Depending on your organization, you may be able to customize what you sync and the sync directions between Outlook and Salesforce. Your administrator determines the level at which you can customize these settings in Salesforce.

For more information click below link,



Chatter provides collaboration features and capabilities to applications built on the Force.com platform.Users can have  Private and real time chatting experience.

Not only chatting it provide way to share post, link, file, poll, comment/like the post, even you can follow user/object records in your org, so you can easily get update of the record which you followed in your chatter itself , no need to open and view the record.

Salesfroce.com offers separate user licenses those who interest to use chatter alone :P

A chatter user license determines the baseline of features that the user can access. Every user must have exactly one user license. You assign user permissions for data access through a profile and optionally one or more permission sets.


Dashboards help you make decisions based on real-time data you’ve gathered with reports and helps you to Visualize Complex Information using filters on  in pie chart manner.Use dashboards to help users identify trends, sort out quantities, and measure the impact of their activities.

By using dashboards you can easily knowing where you stand, you can spot trends early and make the best decisions for your business.

Activity Management:

Events and tasks are the engine of sales productivity.

With Salesforce events and task  you can track your meeting schedule and task which is assigned to you and also used in support process.

Task you can assigned to user who are already registered in your org.Task and event can be allocated using salesforce records which objects  allow activities.

Create using new task / event using activity history in your record related list.

Activity history is to manage history about events and task.you can be prepared for any meeting and know which task is your highest priority right now.


No votes yet